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Regular readers of this blog will recall that we make a pretty big deal out of our tradeshow participation. It’s a very big expense, and every company knows that you need to make the most of that investment. At Abaco, we do this by focusing on a clear message; bringing our best and brightest to attend; and working hard to demonstrate what our embedded computing can do for our ultimate customer—the ground-based warfighter.
This year is no exception.
What is exceptional is that this is our first attendance to this show not under the GE umbrella. It’s been great to have that connection all these years (and indeed, we are right next door to our friends at GE Aviation). That said, though, we have made a very deliberate effort to show how we changed since we left the GE nest almost a year ago.
We have a new, entrepreneurial attitude; new and exciting products; and a keen desire to fulfil the Army’s desire for solid, off-the-shelf technology. Over the last several years, we have spoken extensively to Army technologists, combat officers, and acquisition professionals to understand the bedrock requirements and geared our offerings to meet needs, budget and schedule.
What matters
In the end, what matters is performance at the point of need. So: all the effort we put into this show—the demonstrations, graphics, white papers and collateral materials (and in fact this blog post)—is all pointed at telling our story: a story of the application of rugged commercial computing appliances serving at the point of need.
This year our message is clear; we are “Mission Ready Today and Innovating for the Future.” We will be showing our latest COTS products that clearly demonstrate innovation in high performance embedded computing and network integration. We will have our most senior folks in technology and leadership standing by to spend time with you, to listen to your needs and to tell our story.
The show opens on 3 October, so please stop by. Look for us at booth 1015, Hall A (lower level) at the Walter Washington Convention Center.
